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> client list > download PDF resume
- Creative, user-friendly interface design
- Flash design, storyboards and animation
- Brainstorming and concept development
- Online branding systems
- Excellent oral and written communication and collaboration
- Site maps, wireframes, and user flow charts
expert in:
Photoshop/ImageReady - Illustrator - HTML - Dreamweaver
proficient in:
Flash - Quark - InDesign
September 2004 - July 2006
, Apple
Computer, Cupertino, CA
- Concepted and designed direct marketing emails and print mail
for all segments of Apple's customer base.
- Coordinated direct marketing efforts with advertising, packaging,
and retail initiatives.
September 2003 - September 2004
, salesforce.com,
San Francisco, CA
- Concepted and designed marketing emails, Web sites, banners,
presentation graphics and Flash animations.
- Designed and maintained a template system for the design and
production of marketing emails.
- Authored brand guidelines for corporate and product logos,
typography, and graphic elements.
May 2002 - August 2003
, San Francisco,
CA
- Designed Flash and HTML Web sites, CD-ROMs and print materials
for a wide variety of clients.
- Managed all aspects of client projects including proposals,
estimates, budgets, timelines, and day-to-day communication with
clients in New York, San Francisco, Southern California and the
Midwest.
- Clients include:
January 2002 - May 2002
, San Francisco,
CA
- Created "Artist of the Month" Flash sitelet for Budweiser,
integrating both the Budweiser brand identity and the personalities
of musical artists including Smashmouth, Andrew WK and Queens
of the Stone Age.
- Architected, designed and programmed detailed online Flash
demo for DiscoveryGate, a high-end, Web-based pharmaceutical research
application.
- Clients include:
August 2000 - November 2001
, New York, NY
- Designed Web sites and online branding initiatives for blue-chip
clients.
- Led creative brainstorming sessions and mentored designers.
- Introduced information architecture into design workflow, including
user flow charts, functional specifications and wireframe page
layouts.
- Clients include:
- Fujifilm FinePix Picture of America Tour
Web Site
- Unilever Web Site
- Ortho McNeil Ortho
Evra Web Site
- o.b. Tampons o.b. You Web Site
- Camel Active Web
Site
- Berlex Laboratories Online Branding Guidelines
August 1999 - August 2000
, New York, NY
- Developed concepts, interface designs, and online brand continuity
for a variety of clients.
- Worked closely with information architects to develop collaborative
IA/Design process.
- Coordinated with print, identity and video designers to ensure
project integration across disciplines.
- Mentored and trained associate designer.
- Clients include:
- RCN 1999 Annual Report
- Goldman Sachs Web Site
- American Museum of Natural History (freelance)
Online Professional Development Courses
May 1999 - August 1999
, New York, NY
- Designed layouts and graphics for launch of American Express Blue Card Web site in accordance with global corporate style guide and Vignette StoryServer templates.
- Worked with information architect to develop complex e-commerce interface concepts for Book of the Month Club.
- Clients include:
- American Express Blue Card
- Book of the Month Club
January 1998 - May 1999
, New York,
NY
- Contributed to information and graphic design for a variety
of web projects in a fast-paced start-up environment.
- Clients include:
- Sony Electronics
- Allied Signal
January 1997 - January 1998
, New York, NY
- Design and graphic production for CD-ROM titles: Making More Music, Digital Griot: The Work of Betye Saar (The Voyager Company), Who Built America? II (Worth Publishers, Inc.)
May 1996 - December 1996
, New York, NY
- Collaborated with art director, programmer and producer to create graphics for high-quality, original-content CD-ROMs, including: Monk's Guide to New York, Children's Songbook, The Louvre Museum for Kids
2001 Information Architecture, The New School
1997 Studio Fellow, The Whitney Museum of American Art
1996 MFA, Visual Arts, Mason Gross School of the Arts, Rutgers University
1992 BA, Visual Arts, with Highest Honors, University of California, Berkeley
1991 Summer School, Parsons School of Design, Paris, France
Visual Art, Design & Art Criticism, Film & Animation, Travel & Food
Writing, French (conversational), Baking
A list of my clients by category:
consumer
Restoration Hardware
Budweiser
Unilever
Sony
Fujifilm
Book of the Month Club (AOL Time Warner)
Parmalat USA
Cabaret Chocolates
Gnomenculture
Mill Valley Baby Company
fashion + beauty
Enyce Clothing Company
Public Clothing
Company
Camel Active
Mani Pedi Nail Salon
Le Sanctuaire
healthcare + pharmaceutical
Ortho McNeil
o.b. Tampons
Blue Shield of California
Berlex
American Healthcare Association
Moore Medical
Merginet
Datascope
financial
Goldman Sachs
American Express
Deutsche Bank
Bank Leumi USA
technology + internet
Apple
salesforce.com
RCN
MDL Information
Systems
Ensenda
AlliedSignal
Sanctum
Infonautics Corp.
Max Traffic
PeopleSoft
education, non-profit + government
American Museum of Natural History
The Voyager Company
Civilcity.org
U.S. Government
Hyphen Magazine
entertainment
Xeolux Entertainment
DJ O-Dub
Diane Mizota,
Actor
David Vegezzi,
Director
professional services
Sandra Watkins, Copywriter
Colin McRae Photography
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